Running of the Bulls 2011

Is it a rich cultural icon or now a tourist money spinner spread out across several running/s?
Either way, as we've again tracked through the sporting and cultural calendar of the northern Spring and Summer at my place [recalling the 'where we were' moments from our now distantly memorable 1998 nine week trip] it's a classic that whatever you make of the running... there front and centre where the crowd crouch down so the bull can exit the enclosure and leap over them, is an aussie tourist who's joined the 'Fanatics'!! Note the yellow and green logo on the t-shirt!!