Saturday, December 17, 2011

Stockland know how to commercialise Space


   The Picadilly complex in Pitt/Castlereagh Sts [attached to the Wesley Mission space] behind the Hilton Hotel is the Uniting Church' Sydney headquarters. The building has been managed by various developers over the years but Stockland are the champions when it comes to commercialising space.
   You often see entry points to the building on the Aussie nightly news because ICAC [The Independent Commission Against Corruption] is in the building [and Graham Richardson lunches contacts at Georges Cafe]!!
   There are occasional celebrity spottos as it's a thoroughfare thru to the Hilton and has a door through to David Jones menswear and down to the foodhall from there...
   As someone with an eye for useless information I have often marvelled at the developers capacity to envisage an opportunity...
- the front wall alcove became a money change bureau
- a wall cavity near a bland rear entrance is now a small coffee cafe
- two walkways have had booths added and are currently a newsstand and phone seller
- as shops change hands they are sometimes divided in two to double the opportunity

   I'm sure the latest 'one sticker' is testing the audience reaction ahead of more possibilities... as the lifts were being refurbished one creative obviously saw the potential of the blank canvass that is the grey lift door... hat tip to Elenie P for the photo... I forgot to take one on the way back down the other day as I was observing the latest innovation.
   Others mind you are annoyed at Coke, apalled at the sight, aware that the full strength version carries 13 spoons full of sugar etc etc... I just marvel at Stockland wondering what's next... corporate jumpsuits on the cleaners? We don't actually have the tabletop adverts at the Level One Food area? 
   And what of the large empty foyer after the couches were removed years ago? Nothing to do with the  huge crowd of english language students who congregate downstairs on their short breaks I'm sure?
   Perhaps 'McCafe','Boost Juice', 'Footlocker','Foxtel' trailer, 'Corn on the Cob'... a branch of 'Uniting Bank'? Now that I won't be in the building every week I look forward to the full makeover I'll notice next time I'm in town!! Spare a thought for the upper floors and the possible nasal spray adverts on their yellow lift doors with a phone number in large red font...
Mea culpa: friends would know I can't be complaining about the commercialism, just noticing... if the advert were for Coke Zero then I'm pretty confident I paid for it. If the foyer had become an athletic shoe sales outlet I'd stop every time on my way through... just to look mind you, gearing up for the annual purchase!!


1 comment:

Elizabeth and John said...

I have a problem with this ad that goes beyond sugar and beyond commercialism. Coca Cola have allowed (or even potentially arrnaged) the shooting of Union workers in their factories in South America. The conditions for workers in these factories are apalling, and they are very poorly paid. Whenever they try to unionise to collectively bargain for better conditions, the leaders tend to be shot. See the Killer Coke website for the details. Secodn;y, Coca Cola is opposing legislation that will allow for bottles to be refundable in a bid to promote recycling in this country. Millions of tons of recyclable cans and bottles go into landfill every year. This could effectively be reused, saving landfill, a lot of new manufacture, and a lot of new aluminium mining. So why is Coke aopposing this legislation to the point of threatening the NT government. I think the UCA should object to such advertising on their premises on ethical grounds. And we should all boycott anything Coka Cola makes.