Sunday, June 26, 2011

Two Clever Advertising Campaigns

Often an advertisement speaks to the creative cleverness of the storytellers. Whatever the mining industry goals in these adverts, they are sharp, emotional and good stories...

The second is an broad campaign by 'Mastercard' with the "Witnessing History: Priceless" tag and vignettes from Rugby World Cup history such as Brian Lochore's billeting of the All Blacks with local NZ villages in the lead up to the RWC 1987. This is part of campaign where you can add yourself and 'where you were' to a video timeline on the website here for a chance to win World Cup tickets. Clever and you can view it here

No comments: