KONY 2012

   What an example of viral social media, harnessed intentionally by someone passionate about global and community action in a cause they believe in. The short story is that in the last 24 hours here in Oz [and presumably right across the globe... 'Invisible Children's' video, attempting to make the infamy of Joseph Kony a well known story, has invaded Facebook and other media. This includes a Channel TEN special screening by 'The Project' [apparently without advert breaks] on free to air TV.
   Then follwoing the initial wave of online sharing came the questions, 'what's all this Kony $#@t? and a few well placed blog posts about the untold story of 'Invisible Children' and the alledged percentage of money donated which makes it past the 'machine' promoting the issue. But then it's all about making the story known and putting pressure on governments [namely the US government] to care and act!
   I look forward to reading more and wonder how it'll go in April with guerilla night raid banner and sticker placement to spread the word even further.
   The video acknowledges the role of twitter in 2011s biggest political movements amongst ordinary people and uses everything we know about social media to exploit it's reach...
   Stay tuned I guess!!! www.kony2012.com