"Jesus: All About Life"

I note the newspapers are taking the perhaps suitably satirical approach in bringing it's introduction to this Bible Society and ecuemnical partners project... 'Jesus: All About Life." The campaign is built on solid information about how in our wider society many people are skeptical or have had a bad experience of 'church' but that Jesus is perceived very positively.

My struggle is that no matter the media campaign/however clever/with viral video & race cars etc... the journey of Christian faith is so much about 'relationship' and 'community', connections admittedly to the core values and message of Jesus [but you then need to define this]. For those effected by the promotion they will still discover the church as it exists today when they show a crious interest... the same mixed bag of faithful expression, struggling and dying congregations, etc etc... at best the TV spots etc serve to fuel our stereotypes and while some will be motivated into action, others will see it all pass by in a blip and wonder 'when does it start again?'

Or is that just me... ?

http://www.smh.com.au/national/ute-beauty-15m-to-promote-jesus-20090822-euec.html