Thursday, September 09, 2010

Gruen Transfer Selling Religion

While I was out last night at the movies I knew I'd miss an insightful episode of 'The Gruen Transfer'!! With a segment and some aweful adverts from now and the 1980s they were looking at the selling of religion... which using the "Jesus All About Life" campaign as an example, could be summed up as 'Jesus good but Church bad'.... we might strike a chord but the shopfronts would let us down!!

For OS and other readers the 'Gruen Transfer' is a great ABC TV program from Andrew Denton's creative mind and his production company 'Zapruder's Other Films.' Andrew's work always drips with irony as this program examines the world of marketing and advertising!!
The Gruen Transfer is named after an architect and describes that point at which shoppers begin to respond to the disorienting cues set up within the design of a shopping centre.
Zapruder's film is the silent colour motion footage of JFK being shot. 'It's a wicked sense of humour to be promoting 'Zapruder's Other Films' I guess!!
Anyhow I've no doubt the segment will get a run in some future input I'm able to offer somewhere... about our 'brand'!!

See the whole episode on ABC iView or podcast it in a few weeks!!

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