The Humble Chiko Roll looks like it's taking a new and they hope less controversial approach to it's advertising!! I guess we'll wait and see who they punters vote for out of a selection of 'possibles' for the Chiko Girl!!
Invented by Bendigo Boilermaker Francis McEnroe [as competition for the Spring Roll] it first appeared at Wagga Wagga Show in 1951.
My earliest memories of the Chiko Roll [a handful of battered and fried cabbage, beef, onion and carrot in a bag] was buying one and only one for lunch at Newcastle Baths Kiosk having caught the train 30mins to Newcastle with our rubber surf mats to ride the mini waves at Newcastle's Nobbys Beach [you know, later famous for the Pasha Bulker]!!
Covered in salt a Chiko could fill you up for hours after a morning in the surf!!
Well after a recent controversy over the biker chick adverts and billboards it appears the humble Chiko Roll and it seems you can audition this week and hope to be selected for being a "fun, outgoing Aussie girl."
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