Thursday, December 08, 2016

"Disruption" Word of 2016

Forget "post-truth" as word of the year from 2016!!
   Notice the fade in the Pokemon obsession [except amongst the easily distracted] the enduring nature of fitness wear as fashion, the rise of the wearable tech [as sadly Pebble becomes part of FitBit courtesy perhaps of a waterproof Apple Watch and catch ups from other devices], the popularity of the one piece short pants suit [as opposed to the not so popular US presidential candidate pants suit], Ray Ban and copy styles with elaborate mirror lenses.

   What else has defined fashion or fad in 2016? Terrence Malick movies, Disney Star Wars, sports brand t-shirts, live videos, cheerleading as aerobatic dance, the 'Babylon Bee' satirical site, Game of Thrones chain store merchandise, anti-sugar diets, "Goggle Box" relaxing it's language threshold so the kids get sent to bed, Leonard Cohen, the now Ninja enhanced "Nutri-Bullet", 'not musical' music, politics as usual "on the nose" and so disregarded people elected the "as usual" by a different name without realising it!! This is the year when Nigella can drizzle olive oil a slice of turkish bread with lettuce and a fried egg and call it cooking!!

I actually think the word of 2016 was "disruption" [or at least it's a prime candidate for 2017!!

noun: disruption; plural noun: disruptions
disturbance or problems which interrupt an event, activity, or process.
"the scheme was planned to minimize disruption"

synonyms: disturbance, disordering, disarrangement, disarranging, interference, upset, upsetting, unsettling, confusion, confusing; More

Note "Disruptive Innovation Week" in March 2017

Growth of innovation, service, choice or comfort OR profit?

The most positive use would be "it was an industry 'ripe' for disruption"
I can't decide whether I like it or not or think we should be suspicious [my natural state]

Perhaps a simple example is the arrival of Uber as an on request transport service in direct competition with the existing Taxi Cab industry. The attempt is to cast "disruption" as an innovative, creative, load lightening, consumer empowering change. Is it that or is it a weasel word for 'an opportunity to make money at the expense of the status quo.

Suddenly following an era of uniforms, standards, quizzes and consolidation, the taxi industry is under threat from a seemingly more streamlined, tailored, cheaper, and choice based competitor. Others caution this is until Taxis begin to disappear and the Uber pricing will go up to capitalise on the success of their "disruption."

OR is any 'disruption' in this context to be encouraged... in the name of serving the needs and wants of individuals. Are there Uber mobility buses, wheelchair ready vans and sedans, short trip specialists, taxes paid, safety checked etc etc?

Is disruption just another name for capitalising on other people's hard work on start up?
Is it favouring individuals with resources over a community of those without? [while looking like that's exactly who 'should' benefit?

Concert ticket prices and resale ticket sites, now there's an industry 'ripe' for disruption!!


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