"The Gruen Transfer is named after Victor Gruen, the guy who designed the very first shopping mall. The term describes that split second when the mall's intentionally confusing layout makes our eyes glaze and our jaws slacken... the moment when we forget what we came for and become impulse buyers."
Sometimes funny Will Anderson hosts what looks like an interesting program with a rotating roster of ad execs as we get a look behind what advertisers are aiming for and how they read us and our consumer behaviour... at least that's whats happening here in Oz!!
Chalk up another 'to do list' for already busy exec producer Andrew Denton
Of course I should have added reference to the following for the afficionados:
Duncans TV Adland
Best Ads on TV
And plenty of other sites via google [watch out for XXX content on some]
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