Roxy Pro Advert Causes a Storm

So it seems this 'Teaser' advert for the surf context has caused a bit of a stir...
Is it the sexualisation of a sport?
How does it rank with Beach Volleyball bikinis, the similarly controversial women's golf ad a few years back, the previous Opals lyrca tights in basketball or every second clip on weekend TV music shows at the moment?
Would the reaction be the same if it was a bloke?
Is it a #first world problem and people should get over it and be more concerned about politics, human rights and poverty?
Is it about what it says about the audience more than the ad agency?

I just find it interesting to observe the discourse...