Each of the footy codes in this country do a reasonable job with their inspired and inspiring advertising BUT the AFL [Australian Rules] consistently either briefs their agency brilliantly or chooses the right bunch to come up with ideas!!
Here's their 2009 promotion which tells a story to local fans but wouldn't be out of place in taking the game to a worldwide audience!! IMHO! For OS readers Aussie Rules was invented 150 years ago and is derived from gaelic football with goal posts modified to four vertical posts and no soccer styled goal where you get 6 points for an on the full kick between the centre posts and 1 point for betwen the centre and outer posts... that's right you get a point for missing!
Friday, March 27, 2009
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